The top 10 store locator design & UX tips for increasing footfall

by Louisa Bainbridge
on Aug 11, 2016 10:00:00 AM

A well-designed store finder page is essential for any omnichannel retailer. In this post, we discuss how to optimise store locator design to deliver the best user experience online to drive footfall in store.

For more on UX Take a look at our post comparing our 10 favourite store finders.

Selecting the right search filters

Selecting the right filters depends on the user’s decision-making criteria when choosing a store. A sports retailer may choose to add a filter for the different types of sports equipment available, whereas a supermarket may add a check box for in-store chemist facilities. There’s no secret formula, but testing is essential to find the sweet spot between too many / not enough results. Using different coupon downloads can help you monitor which has helped drive footfall. 

Top tips:

  • Add filter options in stages rather than upfront. For inspiration check out how Amazon adds filters in stages, rather than bombarding customers with too many choices on the search page
  • Try dropdowns, sliders and checkboxes to deliver the best user experience
  • Use a smart autocomplete API within the location field – Fuzzy matching by Postcode Anywhere is great!

Store finder credit: Sainsburys

 sainsburys-store-locator-design-1.jpgstore-locator-travel-time-ux

Showing the most relevant search results 

The order of results depends on the relevance of each store. The easiest way to calculate a result’s relevance is by calculating the straight-line distance from the point of origin to each store’s location. It’s also possible to sort results by journey time using an API such as TravelTime. UK job portal, Jobsite, found that results are 60% more geographically relevant when sorted this way.

Top tips:

  • Display important store information alongside each result – opening times, facilities and more
  • Limit the amount of results displayed on a map for a clean visual design
  • Use an interactive map so that results change as the user moves the map

Store finder credit: Starbucks

starbucks-store-locator-design-1.jpg

Turning intent into revenue with mobile

Studies from Google and Comscore say that mobile users are more likely to take action and visit a store or make a purchase. Designing a perfect site for would-be shoppers requires the store finder page to be intuitive, engaging and informative.
 
Top tips:
  • Use geo-location to speed up the search process
  • Monitor mobile site load speeds to reduce bounce rates
  • Sort search results by travel time for quick decision-making
  • Provide directions on the page or link to a routing app

Store finder credit: Sports Direct

mobile-store-locator-design-copy-1.jpg

Learn more

Get inspiration from some of the best site search eCommerce sites including hotel search, property search and job search. Check out this search blog post for more or download our site search e-book. 


DOWNLOAD  SITE SEARCH E-BOOK

 

Related

How to make the perfect store locator website

Follow these tips to create a store locator page that will convert site visitors into customers at your physical store. Optimise your store locator website page to improve the user experience.

Niharika Sisodia Mar 25, 2019 10:00:00 AM
READ

Site search box design inspiration

Perfect your site search box design. Use these tips to make your site search box easy to use. Improve user experience by anticipating how users search. Place your site search box in the best location and add filters that will save your users time.

Niharika Sisodia Mar 20, 2019 3:35:25 PM
READ

6 ways to display a map on a website

Discover the best way to display a map on a website. Improve the user experience and encourage viewers to become customers with a clear and simple map display.

Niharika Sisodia Dec 10, 2018 3:06:44 PM
READ

The store locator best practices every designer should know

Store locator best practices that will increase footfall to retail stores. Create an online store finder that gets customers through the door.

Niharika Sisodia Sep 19, 2018 8:53:52 AM
READ

The 10 best store locator pages | Mobile & Desktop examples

The 10 best store locator pages for driving footfall to locations. Get examples and compare search bars, map views and list views. An omnichannel must!

Louisa Bainbridge Aug 23, 2017 1:20:24 PM
READ

27 Site search solutions for search performance and functionality

27 site search solutions that will help boost eCommerce sales and conversions. Search data smartly and efficiently to return the optimal results.

Louisa Bainbridge Jun 7, 2017 4:03:15 PM
READ