A well-designed store finder page is essential for any omnichannel retailer. In this post, we discuss how to optimise store locator ux design to deliver the best user experience online to drive footfall in store.
Selecting the right search filters
- Add filter options in stages rather than upfront. For inspiration check out how Amazon adds filters in stages, rather than bombarding customers with too many choices on the search page
- Try dropdowns, sliders and checkboxes to deliver the best user experience
- Use a smart autocomplete API within the location field – Fuzzy matching by Postcode Anywhere is great!
Store finder credit: Sainsburys
Showing the most relevant search results
Display important store information alongside each result – opening times, facilities and more
Limit the amount of results displayed on a map for a clean visual design
Use an interactive map so that results change as the user moves the map
Store finder credit: Starbucks
Turning intent into revenue with mobile
Use geo-location to speed up the search process
Monitor mobile site load speeds to reduce bounce rates
Sort search results by travel time for quick decision-making
Provide directions on the page or link to a routing app
Store finder credit: Sports Direct
Searching by travel time
TravelTime search (vs. listing results using distance) is proven to increase search relevancy by 60% and convert 3x more users.