Thinking like the end user
The end user, whether they’re office employees or retail customers, can’t go as the crow flies. Yet you’ll find a lot of location-based analysis use distance to analyse if it’s a good location. As an example, evaluating areas within 2 miles from Inverness city centre won’t be helpful because the analysis may suggest locating over the loch. Going from A to B is rarely as simple as going as the crow flies.
Plan for the future
Plotting a commercial property using the current transport networks means that by the time the build is in use, the data you used to make the decisions could be out of date. Using software such as TravelTime analytics can plot public transport and road network plans so you can understand how users will interact with the area.
Transport planning analysis
Mapping future access into the development means you’ll be able to identify black spots in public transport connectivity. These poor-access areas are prime targets for additional public transport routes and can be pitched to local authorities. You’ll also be able to identify areas that would benefit from park and ride schemes to minimise any increases in congestion.
Target the right market
When selecting and advertising to your target market, location-based analysis uses a miles radius circle. These circles often ignore key end user markets, particularly people that can easily access the location despite having a long distance to travel in miles. This market have access to motorways, high speed railway lines, roads within limited congestion and other speed increasing transport routes.