A run down of the 10 most must-watch retail technology trends for retailers, whether you’re brick and mortar, online only, big or small.
As well as the expansion of these existing technologies, there are new ones to watch, such as the TravelTime platform. This API enables customers to search for their nearest store using travel time rather than miles radius distance.
AR & VR
Whilst mobile and tablet devices dominate this area at the moment, the upcoming release of the consumer version of the Oculus Rift could transform the playing field for retailers in the upcoming months.
Cimagine is an excellent example of how retailers can use SaaS to drive customers through the decision-making funnel. The software enables consumers to use mobile and wearable devices to visualise products in their own home. Take a look at the video here.
Companies such as Shopify are helping businesses expand their channel options, offering e-commerce, POS and mobile systems.
CONSUMER MOBILE TECH
Apps also drive purchase decisions when delivering in-store deals and coupons to customers. Target’s Cartwheel app is an excellent example of how to incentivise customers by providing a directory of available offers on mobile that can be scanned off the user’s mobile when they reach the checkout. See how it works.
INTERNET OF THINGS
Combining smart technologies with mobile apps, retailers can begin to bring consumers one step closer to achieving a smart home. One example of this technology is Quirky’s egg minder, which monitors how many eggs are left in the user’s box and sends mobile notifications. It’s still early days for this type of tech and requires a lot of customer investment but still one to watch.
For smaller retailers, the launch of technologies such as iZettle has delivered a quick and easy way to start accepting card payments with minimal spend on hardware.
The Apple watch continues to be the best-selling wearable, there are other technologies that promise to develop contactless payment options such as Pebble and more.
Landing page personalisation is becoming more and more prevalent within the industry, with retailer Very.co.uk able to create 1.2 million different versions of their home page.
One clear sign of the change in the times is when companies such as Perks Loyalty, a company specialising in creating bespoke incentive schemes on mobile, receives a six-figure sum investment.