TravelTime platform blog

This radius map UK tool makes drive time maps

Posted by Louisa Bainbridge on Jun 26, 2017 2:52:23 PM

Circular radius maps

When drawing a radius map, the shape you expect to create is a circle. To create a simple 5 mile radius map you must draw a straight line that is 5 miles long and using these straight lines to make the circumferance of the cicle. This means a 5 mile radius assumes that we can travel as the crow flies. To make this more accurate we can show a 1 hour radius map, using real routes and journey times instead of straight lines. This has been possible for analysts using GIS data for some time, but now it can be done in a simple app. 

radius-map-uk

Image taken from radius map tool - try it here

Travel time radius maps in the UK

To create a more relevant map a new radius map UK tool calculates a travel time radius rather than using distance. It's free to make your own using driving, cycling, walking and public transport. 

draw drive time polygon

Example UK maps 

These shapes are very different to using a circle to show where's nearby your location.The example below shows where's reachable within a 15 minute drive. 

radius-map-uk-drive-time

1 hour radius by public transport

isochrone-radius-map-uk

30 minutes cycling

radius-search-cycling-hull

For more commute time maps check out our London post comparing times.

Are you using radius maps to export location data? 

It's possible to export all postcode data that falls with a travel time area using this tool. Great for building direct marketing lists, analysing catchment areas and geofencing. Not sure where to begin when using postcode data? Check out our blog on radius mapping

draw drive time polygon

 

Topics: radius maps, TravelTime Analytics, TravelTime Search, TravelTime Maps & Isochrones

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Convert 300% more users 

TravelTime search is 3x more effective in converting users than a miles radius location search 

Whether your users are searching for their next property, job or a place to stay, it’s important that they’re given the right locations to choose from. Instead of assuming they can go as the crow flies, TravelTime Search API finds and filters points of interest by time.  

  • Personalised: users can filter by transport mode and time of travel
  • Contextual: search areas change with congestion and location
  • Relevant: results are 60% more relevant when using time vs. distance

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